The human condition is one that seeks order from randomness and chaos. We like the fabric of the familiar. We look for patterns that fit our experiences, or experiences that fit our patterns as part of our ongoing efforts to make sense of the world. The same is true for business leaders: we frequently rely on analysis of past problems, prior risk-based assessments and solutions that have worked earlier in our careers to solve current challenges.
The issue with this type of framing is that it sometimes works.
